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Where’s the ROI in Social Media? (Part Two)
Engaging in the right thought processes regarding social media ROI is a part of achieving social media success. In February, we posted Part One of this series. Part One was meant to be just an...
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Nike Case Study Highlights Themes of Distributed Marketing Management
Brand engagement is one of the many themes of distributed marketing. The New York Times published an article yesterday regarding some struggles that Nike is facing in its ad campaigns. Numerous themes...
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Motorists Life Insurance Company Teams with Distribion to Streamline...
Motorists Life is using the Distribion platform to refresh its brand. Motorists Life Insurance Company, a life insurance carrier with more than $6 billion worth of policies, uses Distribion’s...
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Why Marketing Automation Should Be a Part of Your 2014 Marketing Budget
Marketing automation, a key budget item for 2014 We are now firmly in the latter portion of 2013. For many companies, this means it is time to plan out marketing budgets for 2014. In the vast...
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What’s in a Name? 15 Criteria for Naming a Brand or Product
A new brand name represents an opportunity. Choosing a good brand name is a key to marketing success. A decision to name a branded product is a challenge for many marketers. By choosing a good brand...
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Can Banks ‘Bank’ on Social Media?
Over the summer, American Banker posted a few quality articles about the status of social media usage in commercial banking. Social Media Most Likely to Lead to Your Bank’s Next Sale Avoiding Social...
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Cheat Sheet: 2014 Marketing Budget
We’re halfway through November, but you haven’t planned your marketing budget for 2014. Your boss expected a draft of recommendations yesterday (thank goodness you’re familiar with the “I forgot to...
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What’s Your Thanksgiving Game Plan?
By “game plan,” I don’t mean your strategy to catch all the best football games, even when they’re on at the same time. I don’t mean your kitchen maneuvers to successfully cook a turkey and 10 side...
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Record Thanksgiving for Online Sales
Several big-name stores decided to open their doors on Thanksgiving this year, but shoppers declared their preference for shopping online instead of braving the crowds. According to the first round of...
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Talkin’ to Strangers: A Smart Investment
Chances are, you or someone you know will buy a new smartphone for someone they love this Christmas. As you’re dropping a few hundred dollars on an iPhone that’ll probably have a cracked screen by...
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Supporting Your Sales Reps: A Marketer’s Dilemma
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting...
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Digital Insanity: Gap Between Online & Offline Marketing
You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a...
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Artificial Intelligence
How smart can computers get? Most of us already have smartphones we use for a thousand small tasks that used to take a lot longer to accomplish: check out library books, find the cheapest gas station...
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DISTRIBION ANNOUNCES RECORD YEAR FOR 2013
Distribion, leading provider of marketing automation platform and services, surpassed expectations this year, adding 63 new enterprise clients due to its innovative Quick Start Program, several...
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A Toast to the Future: Bygone Predictions
As the end of 2013 approaches and marketing websites post their predictions 2014, I thought it’d be interesting to take a look at forecasts made in the past several years to see if they’ve come true....
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Toast to the Future Part 2
It’s that time of year again. Websites are posting lists of all kinds – from silly, entertainment-centric round-ups to more serious, business-minded tallies. It’s also the time for marketing blogs post...
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Toast to the Future: Part 3
Happy New Year! As you’re recovering from your epic New Year’s Eve, planning your marketing strategies for 2014 probably isn’t your first choice in recuperating activities. Unfortunately, time marches...
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Do You Accept this Challenge?
Over the past few weeks, we’ve posted a survey of past (and current) predictions about the future of the marketing industry. Along with those predictions of trends in the industry, many of the sources...
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Right on Time: Timeliness is Key to Email Marketing
Remember the days before the Do Not Call list? We all had landlines that rang at home, and since this was before the days of caller ID, you never knew if the person calling was a friend with an...
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TMI: Too Much Information
A few weeks ago, we posted a series about predictions in the marketing industry for 2014. The insights came from industry blogs and people calling themselves (or introduced as) experts in the field....
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